Arena UK


  • International Content Marketing Summit 2014

    8th December 2014

    This week I made my way to the International Content Marketing Summit 2014 – my first fancy media event since joining Arena. A team [...]

  • Content Marketing in 2015

    14th November 2014

    As we near the end of 2014 we can always expect to see a flurry of trend reports appear, reflecting on the past year. Content has truly [...]

    • Twitter

      Latest work

      • Eurostar

        Challenge In 2013, Eurostar launched a new campaign ‘Stories Are Waiting’. This positioned the brand as more than just a train company; it became a purveyor of experiences. Our task was to bring this to [...]

      • Betfair

        Objectives Our task was to make Betfair a meaningful challenger to the big four. In a nutshell The likes of William Hill, Ladbrokes, Bet 365 and the chippy, but likeable, Paddy Power had always thought that the [...]

      • Haven

        Challenge Haven wanted to build on the growing success of its display activity, in keeping with the shift from booking off to online. It also wanted a deeper, more meaningful relationship with its core ‘mum’ [...]

        ©2013, Arena