Arena UK

  • Solving for X @ Cannes

    28th June 2013

      Yesterday I was lucky enough to take part in a Solve For X workshop at Google’s beachside HQ in Cannes. For those unaware, it was run by Google X, the innovation lab that conceived Google Glasses, [...]

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      • Lenovo

        From ‘talkers’ to ‘doers’ - Mexico

        From ‘talkers’ to ‘doers’ - Mexico

        The objective was to increase Lenovo Brand Purchase Consideration in Mexico in one year, boosting their sales in a market dominated by two longtime positioned players. The Net Generation, 18-24 years old middle [...]

      • Peugeot

        Peugeot 207 Metro - Argentina

        Peugeot 207 Metro - Argentina

        Peugeot 207 Compact participates in the small cars segment, which is highly competitive and represents over 74% of private car sales. Its target is people between 20 and 45 years old with middle / high socioeconomic [...]

      • Tesco

        Llama Snacks - UK

        Llama Snacks - UK

        Tesco launched a new category of snack “Llama’s” with the aim for it to become part of the TV football snacking ritual during Euro 2012. Arena brought Llama alive as an irreverent character with an edgy and [...]

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