Arena UK

  • Solving for X @ Cannes

    28th June 2013

      Yesterday I was lucky enough to take part in a Solve For X workshop at Google’s beachside HQ in Cannes. For those unaware, it was run by Google X, the innovation lab that conceived Google Glasses, [...]

    • Twitter

      • Peugeot

        Peugeot 207 Metro - Argentina

        Peugeot 207 Metro - Argentina

        Peugeot 207 Compact participates in the small cars segment, which is highly competitive and represents over 74% of private car sales. Its target is people between 20 and 45 years old with middle / high socioeconomic [...]

      • Lenovo

        From ‘talkers’ to ‘doers’ - Mexico

        From ‘talkers’ to ‘doers’ - Mexico

        The objective was to increase Lenovo Brand Purchase Consideration in Mexico in one year, boosting their sales in a market dominated by two longtime positioned players. The Net Generation, 18-24 years old middle [...]

      • Eurostar

        Eurostar Live - UK

        Eurostar Live - UK

        Eurostar’s ongoing strategy is to integrate social media across their business to help build customer loyalty. Amid difficult economic conditions, the importance of increasing tickets sales and driving awareness [...]

        ©2013, Arena