Arena UK

  • Solving for X @ Cannes

    28th June 2013

      Yesterday I was lucky enough to take part in a Solve For X workshop at Google’s beachside HQ in Cannes. For those unaware, it was run by Google X, the innovation lab that conceived Google Glasses, [...]

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      • Peugeot

        Peugeot 207 Metro - Argentina

        Peugeot 207 Metro - Argentina

        Peugeot 207 Compact participates in the small cars segment, which is highly competitive and represents over 74% of private car sales. Its target is people between 20 and 45 years old with middle / high socioeconomic [...]

      • Lenovo

        From ‘talkers’ to ‘doers’ - Mexico

        From ‘talkers’ to ‘doers’ - Mexico

        The objective was to increase Lenovo Brand Purchase Consideration in Mexico in one year, boosting their sales in a market dominated by two longtime positioned players. The Net Generation, 18-24 years old middle [...]

      • AXA

        Winter campaign on ski slopes & ski schools - Poland

        Winter campaign on ski slopes & ski schools - Poland

        The objective was to present AXA as a brand that cares for the safety of families on ski slopes, while also gathering leads and increasing AXA’s client database. To fulfill the objective Arena proposed AXA [...]

        ©2013, Arena