Arena UK

  • Content Marketing in 2015

    14th November 2014

    As we near the end of 2014 we can always expect to see a flurry of trend reports appear, reflecting on the past year. Content has truly settled in as a staple to marketing initiatives this year, with many even winning [...]

    • Twitter

      • Betfair

        Objectives Our task was to make Betfair a meaningful challenger to the big four. In a nutshell The likes of William Hill, Ladbrokes, Bet 365 and the chippy, but likeable, Paddy Power had always thought that the [...]

      • Westfield

        Objectives Deliver big numbers at the launch, with a target of 100,000 shoppers in the first three days alone and 23 million over 12 months. In a nutshell By partnering with Look Magazine, we treated the campaign [...]

      • Domino’s #lookdown

        In November 2013, BA ran a data-fed takeover of a video billboard in Piccadilly Circus. Their clever #lookup campaign matched flight data with planes flying over London on their final descent to Heathrow. The premise [...]

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