Arena UK

  • Solving for X @ Cannes

    28th June 2013

      Yesterday I was lucky enough to take part in a Solve For X workshop at Google’s beachside HQ in Cannes. For those unaware, it was run by Google X, the innovation lab that conceived Google Glasses, [...]

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      • Lenovo

        From ‘talkers’ to ‘doers’ - Mexico

        From ‘talkers’ to ‘doers’ - Mexico

        The objective was to increase Lenovo Brand Purchase Consideration in Mexico in one year, boosting their sales in a market dominated by two longtime positioned players. The Net Generation, 18-24 years old middle [...]

      • Eurostar

        Eurostar Live - UK

        Eurostar Live - UK

        Eurostar’s ongoing strategy is to integrate social media across their business to help build customer loyalty. Amid difficult economic conditions, the importance of increasing tickets sales and driving awareness [...]

      • Tesco

        Llama Snacks - UK

        Llama Snacks - UK

        Tesco launched a new category of snack “Llama’s” with the aim for it to become part of the TV football snacking ritual during Euro 2012. Arena brought Llama alive as an irreverent character with an edgy and [...]

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