Arena UK

Blog

  • International Content Marketing Summit 2014

    8th December 2014

    This week I made my way to the International Content Marketing Summit 2014 – my first fancy media event since joining Arena. A team [...]

  • Content Marketing in 2015

    14th November 2014

    As we near the end of 2014 we can always expect to see a flurry of trend reports appear, reflecting on the past year. Content has truly [...]

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      Latest work

      • Westfield

        Challenge Westfield faced a challenge to have a more credible voice and role within fashion in the minds of Londoners, rather than just be seen as a shopping centre. Solution Our strategy was to bring Westfield out [...]

      • Eurostar

        Challenge In 2013, Eurostar launched a new campaign ‘Stories Are Waiting’. This positioned the brand as more than just a train company; it became a purveyor of experiences. Our task was to bring this to [...]

      • Estrella Damm

        Challenge When choosing a beer, taste is not a differentiator. Brands represent something that resonates with consumer culture: e.g comedy or music. To realise their ambition of becoming the fastest growing premium [...]

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